Campaign Build Console · v2

3019 Garwood St #2 — Auction / Accelerated Sale

Saved
Total Budget
$1,000
editable in Budget tab
Run Window
14d
June 18 → July 2
Paid Channels
2
Meta + Google Search
Organic
$0
YouTube public upload
Primary CTA
Showing
or offer instructions
Executive read

One live console to build, approve, and launch the campaign.

This is not a pretty PDF. Use it in the working session with Anthony/Kyle: update copy, budget, UTMs, approvals, and platform build steps in real time. Edits auto-save in this browser and update mockups everywhere.

Current strategy: video-led but not video-only. Meta uses video + static/carousel controls. Google remains Search only. YouTube is organic hosting/reach, not paid.
Budget by asset
Meta

Single Image Control

$220
RH
Realty HausSponsored
Meta

Carousel

$220
RH
Realty HausSponsored
REALTYHAUS.COM
Meta

Video / Reels

$130
▶
Meta video
Google

Search RSA

$300
Sponsored
|
Organic

YouTube Upload

$0 paid
▶
Realty Haus · Public upload
Page

Landing Page

Live URL
URL
GTM
GA4
Lead route
The strategy tab keeps the “why” visible, so nobody turns this back into a normal listing campaign mid-build.
Campaign thesis

Stale listing → auction reset → deadline-driven offer window.

Property3019 Garwood St #2 · Govalle / East Austin · new construction · rooftop/downtown view.
ProblemPreviously listed at $1.125M after reductions; campaign needs a narrative reset, not another generic listing push.
HookBidding starts at $699,000 — always paired with seller-confirmation language.
ProofModern architecture, rooftop/downtown views, private yard, East Austin location, 3 bed / 2.5 bath / 1,982 sqft.
CTARequest a private showing / get offer instructions before July 2.
Guardrails
Do not say: “Buy for $699K,” “priced at $699K,” “under $700K,” “guaranteed sale,” “absolute auction,” “fire sale,” or anything that implies the starting bid is the final price.
Locked language: “Bidding starts at $699,000. Sale subject to seller confirmation. All offers reviewed July 2 at 12 PM.”
Housing compliance: Meta must be Special Ad Category: Housing. No age, gender, ZIP, familial-status, income, school/family targeting, or protected/proxy exclusions.
Full visual mockups. Click any card to edit the underlying copy, budget, tracking URL, build steps, and checklist.
Landing page build card
Landing Page

3019 Garwood St #2

Bidding starts at $699,000. Sale subject to seller confirmation. All offers reviewed July 2 at 12 PM.

Landing URL
Thank-you
GTM
GA4

01Editable page build values

Landing Page URL
https://realtyhaus.com/3019-garwood-st-unit-2
Thank-you Redirect
/garwood/thank-you
GTM ID
GTM-XXXXXXX
GA4 Property
G-9FZ3PRW449
Lead route / endpoint
/api/lead → routes to LiteHaus
Broker-approved terms paragraph
Bidding starts at $699,000. The starting bid is not a guaranteed sale price or ceiling. Sale subject to seller confirmation. All offers reviewed July 2, 2026 at 12:00 PM. Standard TREC offers and financing may be considered subject to seller review. Private showings by appointment.

02Landing page QA checklist

Budget is shown here and mirrored on every ad tab. Edit total budget or any ad's budget/dates and the percentages, daily spend, and overview cards update automatically.
Total budget
Total paid media budget
$1,000
Campaign run dates
June 18 – July 2, 2026

Paid spend stays on Meta + Google Search. YouTube is organic/public upload only unless a separate budget is approved.

Recommended split
Pacing notes
Days 1–3: test all creatives evenly. Days 4–10: shift spend to the ad producing qualified leads. Days 11–14: deadline push, heavier on retargeting + the 15s/urgency angle.
This keeps the campaign from becoming “launch and hope.” Use the checkboxes during optimization reviews.
Campaign timeline
June 18
Launch
Meta + Google live. YouTube public upload live. Landing page and routing verified.
June 20
Search-term review
Review Google queries. Add negatives. Check landing-page conversion and page-load issues.
June 23
Lead quality review
Compare Meta creative by qualified leads, not cheap clicks. Confirm all leads received follow-up.
June 26
Budget shift
Move spend to winning ad/creative. Keep static/carousel control live if it outperforms video.
June 29
Urgency phase
Activate 15s deadline cut and retargeting. Copy focuses on July 2 offer review.
July 1
Final push
6–10s reminder creative to retargeting only. No new prospecting experiments.
July 2
Offer review
All offers reviewed at 12 PM. Export performance notes for post-mortem.
Every destination and UTM in one place. This is the Watkins-proofing tab: no mystery traffic, no missing lead events, no hand-built URLs at launch.
Tracking matrix
AssetSource / MediumUTM ContentFinal URLStatus
Meta Singlemeta / paid_socialsingle_imageCheck
Meta Carouselmeta / paid_socialcarouselCheck
Meta Videometa / paid_socialvideoCheck
Google Searchgoogle / paid_searchkeyword/ad dynamicCheck
YouTube Organicyoutube / organic_videowalkthrough_publicOptional
Use this before launch. It makes ownership explicit so strategy/spec/QA does not turn into “Alina is responsible for everything.”
Blocker

Broker terms

Blocker

Lead routing

QA

Platform build